Rochester has been home to Flower City Tax since it's birth in 1983. Company founder, Valarie A. Hill began Flower City Tax & Accounting as an alternative to the large accounting and tax firms that are more interested in their pocketbooks than the customers, and the typical national franchises where you are just a number. Devoted to customer satisfaction and "home-style" financial services, Flower City Tax knows who YOU are and what YOU need in a tax professional.

Accounting Staff

Valarie Hill FCTA*PLEASE SEE UPDATE BELOW*

Valarie Hill, EA  is the founder of Flower City Tax & Accounting. Sadly, after a brief battle with cancer, Valarie passed away on November 8, 2018. Valarie was determined that every customer is satisfied, every question is answered, and every deduction is taken.  She had also earned the prestigious title of Enrolled Agent.  An Enrolled Agent is the highest credential awarded by the IRS and is valid in all 50 states.

With 34 years and over 27,300 tax returns under her belt, Valarie has seen the tax laws change hundreds of times. Constant continuing education is the only way to stay on the cutting-edge. Rest assured that your return, whether it be personal, small business or corporate, is prepared using the most up-to-date information and technology.


Penny BelknapPenny Belknap is our Sr. Tax Professional, and effective January 1, 2020, the owner of Flower City Tax and Accounting. Having joined Flower City Tax in 2003, her 30+ years of accounting and tax preparation experience makes her a wealth of knowledge in the areas of individual, business, investment and Corporate areas of taxation and finance. Penny's expertise in the QuickBooks world lends itself to excellent customer satisfaction when looking for training solutions to their accounting and software issues.

She is one of our off-site bookkeepers and QuickBooks professionals, ready to serve your accounting needs in the comfort of your own office.  Penny is also a mother of 1 beautiful teenage daughter Kiara, Petey (White Boxer), Harry (Shihtzu), and 5 cats.


Manager/Payroll

Tracy Loiacono Tracy is our payroll and office manager at Flower City Tax. She has worked for Flower City in the past so some of you might remember her. She is there to answer any questions you may have. Tracy has years of payroll, human resource, and general office experience and has been my right hand in this transitional year. Tracy has two beautiful grown daughters, two amazing grandchildren, and three dogs.


Diane Donofrio Diane is joining us for her 14th tax season. Diane has years of tax experience. In the past, Diane owned several Liberty Tax offices. Diane is also an enrolled agent.

John Demagistris John is joining us for the first year this year. But never fear, John has 8 years of tax preparation under his belt. John is a former owner of several big box chains in Batavia, Albion, and the southern tier. We look forward to working with him this year!

Front Desk duties Joining us for her 13 season is Nancy Laclair. New to our team for the front desk is Maria Liberatore. These two ladies are invaluable as your initial contact during tax season. They will be scheduling your appointments, and assisting with checking in and checking out, as well as handling any drop-off and pick up items.